Sponsoring WordCamp Nashville 2013 at the Diamond level was an easy call for Metacake.
“We are passionate about WordPress and WordCamp gives us an opportunity to sow back into the community.” says co-owner Bob Strachan. “A platform like WordPress that can help businesses do more with less money is good for business and good for Nashville.”
Metacake is a Franklin-based ”digital bakery” that offers digital strategy, user experience and visual design, development, and marketing services, among others. When lead developer Randy Hicks, one of WordCamp Nashville’s main organizers, joined the Metacake team four years ago he brought WordPress expertise with him.
“When Randy joined our team in 2009, we quickly became big advocates of WordPress,” Bob says. “Those were the early days of WordPress, but even then its potential was clear. Over time WordPress has proven to be a robust and flexible framework to build any kind of site on. We’ve built large and small sites, everything ranging from complex e-commerce to video platforms on WordPress.”
Maintaining other frameworks was time-consuming, for Metacake and their clients. As an agency head, Bob could see that it would frustrate clients when small site updates required developer intervention. With WordPress, clients could easily make their own minor changes and manage their own content in an environment that was familiar to them.
Check out a few recent Metacake WordPress sites:
Daniel Island, a real estate development in Charleston, SC
Thoughtronix, a Nashville-based research firm that organizes and engages big data to unlock its potential
The People’s Church, a Christian church with campuses in Franklin and Spring Hill
As WordPress has matured from a blogging platform to a full-fledged Content Management System (CMS) used by more and more businesses, Metacake wants to help spread the word.
“I am not a developer. My role at Metacake is to be the bridge between the business and the technology ” Bob says. “WordPress to me is an awesome platform that allows us to design and build web infrastructure that meets the business needs of our clients.”