Rockhouse Partners, a technology-based entertainment agency in Nashville, started its first clients on WordPress in 2009 and has not deviated.
According to Dale Liszka, lead developer at Rockhouse, the flexibility, power and ease of WordPress make it an ideal platform from which to manage large numbers of clients and empower those same clients to add content of their own.
“It is incredibly friendly and intuitive for all levels of technical ability.” he says.
Rockhouse Partners was designed to fill a growing digital gap between live entertainment companies and their fans by driving revenue for music, sports and other live events. In addition to getting clients on WordPress, the agency builds marketing calendars, develops content strategies, measures and monitor metrics and creates programs to drive long-term value.Clients include The Orange Peel, Summercamp Festival, Lucky Man Concerts, The Cats Cradle, and Richmond Coliseum, as well as multiple concert promoters, music venues, festivals and state fairs.
WordPress powers Rockhouse, literally. All Rockhouse website clients use it and Rockhouse uses it for their company website.
The efficiency and continuity of a single-platform approach helped make the company an attractive acquisition target. Formed as a spin-off from Ticketmaster, Rockhouse was acquired by Etix, the largest independent ticketing company in the United States, in 2011.
“We knew WordPress would be the best choice for us and we have not been disappointed,” Liszka says.